Search Engine Optimization

Purpose

Search Engine Optimization (SEO) is a broad term for all the processes and activities that are involved with the proper creation and appropriate maintenance of your business’ online presence.

Content Accordingly

Keyword Research

Without a doubt the single most important part of any SEO/SEM process. Proper research assures that your website will be optimized around the keywords most often used by the your customers. Without proper research, optimization is likely to yield poor results. In addition to groups of key phrases that are 3 words in length or less, an important strategy is to research for long-tail phrases that are 5 word or longer phrases.

Identifying your Competition

After selecting the best target keywords, it's important to know which websites rank highest in the major Search Engines (i.e. Google, Yahoo, Bing, etc.). This also includes researching Google Adwords budgets and placement of competitors' PPC campaigns.

Evaluating your Competition

Comparing yourself to the competition helps to give an idea of where the initial efforts of strategy and optimization should be focused

Creating a Strategic Marketing Timeline

A timeline of events should be created so that can benchmark progress made during optimization and more importantly, the marketing process. This could include: finishing critical stages of optimization, press releases, article submissions, link-building campaigns,etc.

Keys to Optimization

The following is a list of optimization targets that Google and the other search engines will look for to properly categorize your website.

  Meta-tags & Title tag
   Image Alt tags
   Content Optimization
   HTTP Site Map
   XML Site Map
  Website Structure Analysis
   Robot.txt file
   Intra-Website Linking - HTTP Funneling

Local Optimization

When prospects are searching for a company they are usually looking for a Local Company. It's vitally important to optimize Local Map Search Engines, Citation Sites, Local Directories, etc.

On-Going Link Building

This is where the "rubber meets the road," with all the optimization essentials set-up it's time to get ranked!

  Bookmarking
   Directory Submissions
   Blog Commenting
   Article Submissions
   Press Releases

Internet Advertising

Mirroring a SEO and SEM campaign with a Pay Per Click Advertising campaign can be a great way to bring another traffic stream to the website.

Measuring & Reporting the Analytics

Quarterly Progress Reports include information regarding:

  Work/Changes performed on the website
   Current Performance in search engines for individual keywords
   Current Traffic Trends Evaluation of current strategy
   Recommendations for further growth

Project Divided into the following Modules

  Creation of Google Account
   Creation of Bing Account
   On Page Optimization
   Off Page Optimization
  PPC Program
   Social Media Optimization
   Statistical Report

Activity and Action Plan

Google Account

              Gmail creation
               Webmaster tools
               Google Analytics

Bing Account

              hotmail creation - Need to be listed
               Bing webmaster tool

On Page Optimization:

   Setting up search engine campaigns
           (i.e)
              Google Analytics
              Google webmaster tools
              Yahoo webmaster tools
              Bing webmaster tools

   Title and Meta tags for all pages with target keywords
  Content Optimization for all pages
  SEO friendly URL generation
  Optimizing all the product pages with keyword rich
   Header tags Optimization
  Internal linking structure Optimization
   ALT Tag and Title Tag Optimization
   Generating sitemap.xml for SE crawlers to Identity
   Creating and Using robots.txt file
   Generate sitemap.html for customers to navigate easily
   RSS feeds creation
  Creating and Optimizing Blogs (Blogger and Word press). –Need to create blog with products in order to
     get back links and traffic.
  404 page optimization
   Proper maintenance of keyword density in website (optimum 3%)
  Keyword analysis
  Competitor Analysis

Off Page Optimization - Need to submit

   DMOZ submission
   Yahoo Directory Submission (paid)
   Local Business Listing
   Hotfrog Listing (Business Listing and Products Listing)
   AboutUs.org Listing
   Quality Directory Submissions
   Cross-check the Inbound and Outbound links
   One way link exchange
   Reciprocal link exchange
   Three way link exchange
   Business Listing in Yellow Pages Directories
   Press Release Submissions
   Article Submissions
   Classified Submissions
   Forum submission
   Posting comments in relevant blogs
   Finding Link Exchange partners
   Finding competitors’ back links and exchanging links
   Sending Link Exchange requests through emails
   Tracking the keywords position in major search engines
   Tracking the position of competitors for top 10 keywords in major search engines.
   Increasing inbound links on a regular basis
  Writing reviews in review Related sites (ex: www.reviewcentre.com)
  Submitting Link Exchange details and following up with reports on a regular basis.

Social Media Optimization: - Updating SMO sites.

We propose to perform Social Media Optimization (SMO), as SMO is a set of methods to generate importance and incredible publicity to a website in the internet world using social media, online communities and community websites. Social media optimization procedures will drive heavy traffic to a website not only through search engines but through different channels.

Our SMO Services include the following:

   News Letters
   Facebook
   Twitter
   Digg.com
   StumbleUpon
   Reddit
   Design Float
   Mixx
   Technorati
   Delicious
   Blogs
   Forums
   Videos etc.