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SEO Services

Search Engine Optimization

Purpose

Search Engine Optimization (SEO) is a broad term for all the processes and activities that are involved with the proper creation and appropriate maintenance of your business’ online presence.

Content Accordingly

Keyword Research

Without a doubt the single most important part of any SEO/SEM process. Proper research assures that your website will be optimized around the keywords most often used by the your customers. Without proper research, optimization is likely to yield poor results. In addition to groups of key phrases that are 3 words in length or less, an important strategy is to research for long-tail phrases that are 5 word or longer phrases.

Identifying your Competition

After selecting the best target keywords, it's important to know which websites rank highest in the major Search Engines (i.e. Google, Yahoo, Bing, etc.). This also includes researching Google Adwords budgets and placement of competitors' PPC campaigns.

Evaluating your Competition

Comparing yourself to the competition helps to give an idea of where the initial efforts of strategy and optimization should be focused

Creating a Strategic Marketing Timeline

A timeline of events should be created so that can benchmark progress made during optimization and more importantly, the marketing process. This could include: finishing critical stages of optimization, press releases, article submissions, link-building campaigns,etc.

Keys to Optimization

The following is a list of optimization targets that Google and the other search engines will look for to properly categorize your website.

arrow   Meta-tags & Title tag
arrow    Image Alt tags
arrow    Content Optimization
arrow    HTTP Site Map
arrow    XML Site Map
arrow   Website Structure Analysis
arrow    Robot.txt file
arrow    Intra-Website Linking - HTTP Funneling

Local Optimization

When prospects are searching for a company they are usually looking for a Local Company. It's vitally important to optimize Local Map Search Engines, Citation Sites, Local Directories, etc.

On-Going Link Building

This is where the "rubber meets the road," with all the optimization essentials set-up it's time to get ranked!

arrow   Bookmarking
arrow    Directory Submissions
arrow    Blog Commenting
arrow    Article Submissions
arrow    Press Releases

Internet Advertising

Mirroring a SEO and SEM campaign with a Pay Per Click Advertising campaign can be a great way to bring another traffic stream to the website.

Measuring & Reporting the Analytics

Quarterly Progress Reports include information regarding:

arrow   Work/Changes performed on the website
arrow    Current Performance in search engines for individual keywords
arrow    Current Traffic Trends Evaluation of current strategy
arrow    Recommendations for further growth

Project Divided into the following Modules

arrow   Creation of Google Account
arrow    Creation of Bing Account
arrow    On Page Optimization
arrow    Off Page Optimization
arrow   PPC Program
arrow    Social Media Optimization
arrow    Statistical Report

Activity and Action Plan

Google Account

           arrow   Gmail creation
           arrow    Webmaster tools
           arrow    Google Analytics

Bing Account

           arrow   hotmail creation - Need to be listed
           arrow    Bing webmaster tool


On Page Optimization:

arrow   Setting up search engine campaigns
           (i.e)
           arrow   Google Analytics
           arrow   Google webmaster tools
           arrow   Yahoo webmaster tools
           arrow   Bing webmaster tools

arrow   Title and Meta tags for all pages with target keywords
arrow   Content Optimization for all pages
arrow   SEO friendly URL generation
arrow   Optimizing all the product pages with keyword rich
arrow   Header tags Optimization
arrow   Internal linking structure Optimization
arrow   ALT Tag and Title Tag Optimization
arrow   Generating sitemap.xml for SE crawlers to Identity
arrow   Creating and Using robots.txt file
arrow   Generate sitemap.html for customers to navigate easily
arrow   RSS feeds creation
arrow   Creating and Optimizing Blogs (Blogger and Word press). –Need to create blog with products in order to
     get back links and traffic.

arrow  404 page optimization
arrow   Proper maintenance of keyword density in website (optimum 3%)
arrow  Keyword analysis
  Competitor Analysis

Off Page Optimization - Need to submit

arrow   DMOZ submission
arrow   Yahoo Directory Submission (paid)
arrow   Local Business Listing
arrow   Hotfrog Listing (Business Listing and Products Listing)
arrow   AboutUs.org Listing
arrow   Quality Directory Submissions
arrow   Cross-check the Inbound and Outbound links
arrow   One way link exchange
arrow   Reciprocal link exchange
arrow   Three way link exchange
arrow   Business Listing in Yellow Pages Directories
arrow   Press Release Submissions
arrow   Article Submissions
arrow   Classified Submissions
arrow   Forum submission
arrow   Posting comments in relevant blogs
arrow   Finding Link Exchange partners
arrow   Finding competitors’ back links and exchanging links
arrow   Sending Link Exchange requests through emails
arrow   Tracking the keywords position in major search engines
arrow   Tracking the position of competitors for top 10 keywords in major search engines.
arrow   Increasing inbound links on a regular basis
arrow   Writing reviews in review Related sites (ex: www.reviewcentre.com)
arrow   Submitting Link Exchange details and following up with reports on a regular basis.

Social Media Optimization: - Updating SMO sites.

We propose to perform Social Media Optimization (SMO), as SMO is a set of methods to generate importance and incredible publicity to a website in the internet world using social media, online communities and community websites. Social media optimization procedures will drive heavy traffic to a website not only through search engines but through different channels.

Our SMO Services include the following:

arrow   News Letters
arrow   Facebook
arrow   Twitter
arrow   Digg.com
arrow   StumbleUpon
arrow   Reddit
arrow   Design Float
arrow   Mixx
arrow   Technorati
arrow   Delicious
arrow   Blogs
arrow   Forums
arrow   Videos etc.